Carstens Campbell posted an update 1 month, 3 weeks ago
Is there a preferred way of providing a visiting card? What impression would you create inside your customer’s mind when you pay your visiting card? Continue reading to get the answers.
Your objective in handing out your card:
If you’re creating a sales visit, your objective is much more than just introducing yourself using your visiting card. Your objective is to accord enough value to your card, your prospect finds it worthy enough being filed as part of his rolodex. He should call at your name in their choice set, every time he considers using a service available from you.
It is essential to have a certain simple rules to do this objective. Here are the 6 rules:
1. Your visiting card is that you simply:
Your visiting card represents you. This is simply not because it bears your business, designation plus your organization details but because it represents far more than the pad written around the card. Your prospect will treat you sticking with the same respect that you just treat your visiting card. Spend some time to think the method that you handover your card now.
2. Buy quality visiting card holder:
If your card is crumpled, it reflects as a poor self identity. A crisp card removed from an expert looking card holder leaves an excellent first impression. It tells your prospect that you just deserve to be addressed with exactly the same respect. So, invest some dough to obtain your top quality visiting card holder. Make it a habit to drag your card only from that case.
3. Ensure that it stays readily accessible:
Trying to find your visiting card reflects poorly in your organizing skills. Allocate some place where you maintain visiting cards, and you will be able to access it within just 2 seconds. The time you are together with your prospect is effective. Usually do not waste it in searching to your card.
4. Present it using your name facing the customer:
Your customer should be able to browse the material written on the visiting card. Do not cover any portion of your card together with your fingers. Hold the card on its sides and present with your name facing the buyer.
5. Operate while extending your card:
This gesture tells which you accord value in your card. And also this enhances the chance of your card being read and later on being filed within your prospect’s rolodex.
6. Offer a just a few seconds introduction in the service you provide:
Very few prospects actually read what is written on your own card. So, it is usually a good idea to let them know regarding how you can add value to your prospect together with your service. Read our blog on how to produce a 2 minute pitch to introduce marketing effectively. This pitch comes in handy to create a quick presentation with only your card as a visual aid.
Follow these simple rules and see an obvious improvement in the method that you are treated by your prospects. They are going to listen with far more interest on the presentation that you simply make later.
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